Richard Hooper Henley, founder and principal of AIMARKET (american industrial marketing associates), has a unique background of sales and marketing management experience, product engineering and manufacturing management, combined with lifelong exposure to the practical details of high tech and heavy industry. Strategic planning and implementation of tactical advertising and marketing programs has resulted in numerous small companies becoming large companies and more importantly - profitable entities postured for continuing growth and service. Well-known as a developer of outside rep./dealer type sales organizations and the author of hundreds of trade magazine and professional journal articles, his writings on client behalf have generated literally tens of thousands of reader inquiries. These reader inquiries have resulted in substantial sales increases for the clients. A guiding philosophy in handling client accounts: "If you can not achieve positive results through editorial publicity and low budget marketing communications - you are wasting the money of your client or employer. Anyone can perform advertising and marketing for a large corporation with deep pockets. If you can not accomplish good sales growth with a very small budget you should certainly not be steering a large budget. There are folks around who will sell a fool all the paid advertising and trade show space his boss will allow."

Prior to establishing the AIMARKET consultancy, he held positions as a General Manager, V.P.- Sales & Mktg., Distributor Sales Manager, Systems Engineer, Applications Engineer and Manufacturing Cost Estimator, with several leading international high tech and heavy industrial firms. His first commercial writing efforts, on major systems proposal efforts, over a quarter century ago, led to many millions of dollars in industrial sales. This led to sales literature, catalogs and finally a regular monthly column in a major trade magazine. Today Richard H. Henley is one of America's most prolific writers of feature articles and case history type articles. If you read professional journals or trade magazines regularly - the odds are great you have recently read and been influenced by an article written or ghost-written by him. Most carry a magazine staff by-line but some carry a client by-line. They all reflect and report client activity in a positive but professional journalistic manner. Henley was educated as a mechanical engineer at Lincoln College of Northeastern University with additional studies at Boston College, Franklin Technical Institute and the Massachusetts Institute of Technology.

Seth R Lampe has over 45 years experience in journalism and industrial communications.  His long career includes editing daily newspapers, trade magazines, and television news programs,  directing public relations for an international automation giant, teaching public relations and promotion, and running an international public relations agency for more than 20 years.  He has written newsletters, books, presentations, films, videos and speechs.   His speech writing includes a keynote address to the American Manufacturing Association and a lead off speech to the General Motors Supplier Council.  He leads our group in management credits with the experience of serving as a chairman, director,  or corporate officer of almost a dozen corporations ranging from the Visiting Nurse Association to the National Motorsports Hall of Fame.

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