STICKY STORY TELLERS TRAVEL WITH YOUR SHIPMENT
(one of these labels may help your shipment earn a free upgrade to first class handling)

(news for immediate release from aimarket - March 2000)

A collection of smart labels can record and report a history of your shipped product’s perilous journey from your distribution center, manufacturing plant or warehouse to a safe haven with its’ new owner. The very presence of a Shockwatch® label on a package is often all it takes to earn a free “upgrade to first class - care in handling.”  The smart labels are bright and highly visible. Should they be ignored, the indicator functions will go to work and bear witness by recording: Was the shipment dropped or severely jostled?  Were the protected products tipped over? Were they frozen or overheated?

The broad Shockwatch® family of smart labels can detect virtually every product-damaging exposure or event: temperature extremes, humidity, and impact/shocks. The various models utilize "state of the art" technology including: chemical, magnetic and mechanical operation.

A Shockwatch® spokesperson described the original conception of their first indicator impact  label product line was to prevent shipping damage and to document what happened when prevention failed.  The 'attention-getting' indicators are normally positioned in a prominent location on package exterior. They are easily applied like any other self-adhesive, 'peel and stick" label.

Shockwatch®, has headquarters in Dallas, Texas, where they develop, manufacture and market a broad range of damage prevention and industrial safety products.  Product distribution is worldwide through a national sales force and a network of strategic partners and resellers.

For further information:
Becky Roccaforte, Marketing
    send e-mail

      Shockwatch®
       7929  Brookriver Drive, Suite 200
            Dallas, TX  75247 USA
           Tel. l (800)527-9497
        Fax(214)638-4512
 
 

          AIMARKET

                     Marketing Communications and Sales Development Services

                      Memphis, TN ---------------Boston, MA

                       PO Box 22666 -- Highland Station

                       Memphis, TN 38122-0666 USA

Tel (901)324-2821

                    E-Mail

                         Copyright 1997 by AIMARKET

                         Last modified November 16, 2001

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