FAQ

Frequently Asked Questions

About Special Publicity Package

Is the space really free?

Yes! There is no charge to you from any magazine, even if your product winds up on the front cover (something that happens to AIMARKET clients every once in a while). Your product will be treated as a news item. Your only cost is the reasonable AIMARKET professional fee. Editorial mention typically outdraws paid space advertising a big margin.

Are we more likely to get free editorial mention if we are a big advertiser?

No! In a first rate publication, there is absolutely no connection between editorial staff and advertising sales. In fact the editors of first class publications would not tolerate pressure to favor major advertising accounts. Never believe advertising space sales people who try to lead you to believe they possess heavy editorial influence. Either they are misleading you, or they do not work for a significant publication, in which case it doesn't matter whether your news is printed by them. We are fortunate indeed to live in a country where exists a strong tradition of editorial/journalistic independence.

Just one trip to the well?

Absolutely not! The best situation exists when you have a string of products we can introduce rather than just one product. They don't all have to be brand new inventions-perhaps improved or new to a national audience. Growth organizations are continually unveiling new and upgraded products and services. If you only have one product at present, national publicity will jump start your sales efforts. A few months later you would be wise to consider having us conduct a 'new literature available' release concerning the previously introduced product. These generate lots of reader inquiries and give you a second chance at national exposure with the same item.

How long does the entire process take and when may we expect sales leads?

You will receive a first copy draft of release and list of proposed editorial submissions in about 2 weeks. These are sent to you by e-mail, attached file, fax or postal mail, for your review, approval, approval as noted, or other comments, etc. After we are in mutual agreement, A.I.M. will proceed with your campaign. Normally it takes 3-4 months (possibly longer) for first published appearances and an additional 2 weeks to 1 month before you may receive leads/reader inquiries from the magazines. A news release can continue to show up in print a year or more after the first release date, as some publications save them for future issues highlighting special subjects.

Who does what?

After you make the reasonable initial investment (USD $1,200.00 for a single subject campaign), furnish a good quality, master photo and source material/interview for our writing job, your required involvement is over. A.I.M. will furnish everything else necessary to complete the assignment; we furnish all photographic reproductions, writing, list selection, stationary, envelopes, postage, etc. You need only to go about your other business responsibilities and be ready to respond to the inquiries when they arrive.

What is the AIMARKET track record?

Call our client references. Call any or all of them. Our clients come back again and again. Call the magazine editors. The editors tell us that we produce the best product news they receive. Your news will be professionally packaged and presented. AIMARKET will help you get the best results of any promotional marketing investment you have ever made.

AIMARKET

P.O. Box 22666 -- Highland Station

Memphis, TN 38122 USA

Tel(901)324-2821

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